GET INTO IT: ON US

2023 lululemon x UCLA Event

We celebrated back-to-school on the UCLA campus by giving away 1000 units of free bottoms. Easy sell, big undertaking. The multi-tiered event needed 60+ individual pieces of copy to spread the word across campus, attract new guests (particularly men), and guide students through the experience.

By 5:30 am there were already 500 students in line. 73% of the students served at the event were new to the brand. And our on-site security said they hadn’t seen Jordan or Yeezy releases generate this much hype. Success.

LULULEMON 10K TOUR

2022 10K Races in Houston + Atlanta

Part race, part running party.

In 2022, lululemon brought its annual 10K Tour to Houston and Atlanta. The creative team was tasked with crafting an entire brand and distinct visual identity for the event.

As Senior Copywriter, I helped bring the brand to life through race promo, training guides, and on-site assets.