FURTHER

2024 lululemon Ultramarathon

FURTHER. A 6-day ultramarathon with one rule: run as far as possible. That’s exactly what 10 trailblazing women did in the middle of the Palm Desert in March 2024.

This was the epitome of a dream project. Everything I’m most passionate about—running, women’s empowerment, human possibility—wrapped up in a single event. Over several years, we developed a full suite of storytelling to communicate how pivotal this event truly was.

It wasn’t just 6 days straight of running—as if that weren’t enough. FURTHER was also a groundbreaking research program, a revolution in female-first product innovation, and a coming together of 10 women from across the globe, from diverse running backgrounds, with a unified message:

Women can do anything when they’re supported with the resources and innovations typically reserved for men.

FURTHER Story Page

Mission: Write a top-to-bottom overview of this incredible feat—exclusively for the lululemon dot com.

The Manifesto

Mission: Write a summation of FURTHER in 10 lines or less. Make the reader feel things.

OOH Billboard:

Social and Email

Mission: Amplify the feat across the brand’s most visible channels. Approx.10 million sets of eyes.

Highlight the remarkable athletes and the innovative gear they wore—specifically the new beyondfeel running shoe.