LULULEMON FOOTWEAR LAUNCH

MARCH 2022 CAMPAIGN COPY

lululemon’s first step into footwear. As Senior Copywriter, I worked with the creative team to conceptualize and bring to life a multi-faceted launch campaign for the blissfeel running shoe. Our goal was to communicate the key differentiator: Unlike most athletic shoes, blissfeel is made for women first.

 
 
 
 
Copywriter lululemon
 
 
 
 
 
 
 
 
 

LULULEMON FOOTWEAR FAMILY

2022-2024 CAMPAIGN COPY

After the launch of blissfeel, we consistently rolled out a release schedule of new shoes. This included net new concepts and creative that spoke to the key features and activities of each shoe.

 
 
 
 
 
 
lululemon footwear copywriting