I love wine, so this collaboration with my favourite BC-based content agency, Generative, was a no-brainer. After years of development, Nazario Ranch Vineyards was ready to launch its first website. That meant building a brand voice from scratch. Music to my ears.

As a small family-owned vineyard in California—one of the world’s most notorious wine regions—Nazario required a very specific brand voice to reach the right customer. We worked closely with the owner to land website copy that felt authentic, homegrown, and inviting, all while celebrating her Puerto Rican roots.