Social Media Management

These social media projects were highly creative, all-encompassing and a whole lotta fun.

Warner Music Canada: Social Media Management

Working closely with Warner’s social media director, I managed scheduling, content pulling, live coverage, ad buying and community management for the Canadian record label’s main account and several other branded accounts. The client’s main goal was to engage with music fans across multiple genres while encouraging them to consume content by Warner artists. Our strategy incorporated Instagram, Facebook, Twitter, YouTube & Snapchat to increase awareness of new music and convert content to clicks. I also managed all live social media coverage, from concert footage to red carpets and award shows.

Upbeet Foods: Social Media Management

As a growing start up, Upbeet Foods needed a social media strategy that would increase awareness and engagement. Using Instagram and Facebook, I managed all content creation, scheduling, ad buying and community engagement to more than double their following. With a focus on Upbeet’s fun and colourful brand image, I created a clear digital voice that could communicate new offerings and promotions in an approachable way.

Ready to up your social game? Tell me more about your social media needs on your free consultation!